FOODPANDA - DELIVERING A DIFFERENT KIND OF CELEBRATION

Work done for Foodpanda at Lowe Lintas India

Challenge

Diwali (the main festive season in India), is a time for family, gifting, and unsurprisingly the most cluttered and expensive time for brand marketers. Foodpanda, an online food delivery service, wanted to be present, be different, but with a really tiny bite-sized budget. 

Strategy + Content Development

Change the conversation on Diwali, at least for our core target audience - young professionals. We proposed an alternative to the more traditional family-oriented, festive dressing and eating. This was to celebrate anyway, anywhere and with anyone. We leveraged the global trend of friends being the new family for so many young people and brought this idea to life through one simple piece of content.  The aim was just to entertain and tell a story that our audience would find fun and relatable. We showed a story of two boys who choose to stay back in a university hostel rather than have a traditional Diwali with their family.

Result

Made and shared on an extremely low budget, this film became a huge organic hit amongst our core audience. Shared on Facebook to limit spending, people took to sharing it across other social networks themselves.